Behind the scenes, or BTS, is an opportunity for businesses to humanize their brands. By showcasing the everyday moments, procedures and processes that make a business’ products or services come to life, BTS content offers an exclusive look at what makes a brand truly unique. BTS content, which can take the form of videos, photos or blogs, reveals the minor quirks and personality traits that set a brand apart from its competitors. This content is incredibly effective for social media and helps businesses build trust with their audience.
BTS can be used to capture candid and unscripted footage on any set. From classic’making-of’ clips on TV shows and film sets to the creative process behind a product shoot or event, BTS highlights the real, raw, and relatable aspects of your business that are otherwise hidden from view.
In recent years, consumers have been able to witness the inner workings of their favourite brands more than ever before. Authenticity and transparency are key to building trust with your audience, so be sure to share as much as possible.
Whether it’s a video of an employee working hard on a project or a photo of a team laughing between takes, BTS is a great way to create engagement with your audience. Creating this kind of content can also generate excitement and anticipation for upcoming events or product launches. For example, movie trailers often feature snippets of BTS footage to tease fans and spark interest in the film before its release.
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