Behind the scenes (BTS) is a phrase used to refer to everything that goes on behind the stage curtain. From costume areas for quick changes to lighting, sound and the people in charge of ensuring that everything on stage happens when and how it’s supposed to, this is the stuff that most audience members don’t see or think about. It’s the little things that make something special, like a magic trick that leaves you amazed, or that perfect take when the actors and directors know that it is just right.
When you show your audience what’s going on behind the scenes, it helps them feel connected and included. You give them the opportunity to see that you are human and that there’s more to your brand than meets the eye. This helps forge connections that you wouldn’t otherwise be able to, and it can turn casual audiences into dedicated fans.
Audiences love seeing the hard work that goes into creating a product or service, as it makes it seem more real and relatable. It reminds them that the actor or writer they admire didn’t just appear out of thin air on stage, that the director spent hours editing a film, and that the product you use was made by someone.
BTS content can take many forms, from photos of a day in the office to a detailed breakdown of your product creation process. The key is to choose the one that will best capture your audience’s interest and highlight the aspects of your business that make you unique. A good place to start is by looking at the social media profiles of your competitors, and then choosing the type of content that you can offer that is different from them.
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